British USA
1210 College Avenue South Houston TX 77587 • (713) 944-7951
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Are we in SoHo? Well not quite yet, but nestled in South Houston, Texas, just east off of I-45 South near Hobby Airport exit, you will find one truly cozy motorcycle shop hailed as British USA/Gulf Coast BMW. What’s so unique about this shop? While industry-leading at its best, you can still enjoy the Spartan décor displaying tidbits of motorcycle nostalgia throughout.

You just might spot an entire line-up of vintage bikes from as early back as the 40’s. Or, posing in the Triumph Cruiser line-up, you might fancy a demo ride on the 2011 Thunderbird. This 1600cc cruiser bridges the gap in the Triumph cruiser family—boasting mega industry awards 2 years in a row—and of course capturing the attention of Owner Cliff Holland.

The Beginning...

Cliff Holland opened his garage doors to The Cycle Wheel in the early 80's—wrenching on British vintage and European-brand motorcycles such as Triumph, Norton and BSA. Some growing pains and pure determination would allow Cliff to graciously pick-up the full Hinckley Triumph line in the 90's—instrumental in driving the success of British USA. He quickly became known as one of the top Triumph shops in the Gulf Coast, earning the respect of many Triumph motorcycle enthusiasts alike.

As his interest in fine European machines grew, 1997 would become the year to add BMW. So now—to complement his collection of European goodies—British USA/Gulf Coast BMW would achieve full dealership status again, with its complete line of BMW bikes, after sales, service needs, apparel and parts & accessories.


We offer a rider-friendly environment along with the full dealership perks at British USA/Gulf Coast BMW. Today, we are proud to have two distinctive, cutting-edge showrooms, catering to both BMW and Triumph enthusiasts alike.

Awesome Selection of Apparel, Gear, Helmets, Gadgets, Parts & Accessories...

We carry genuine Triumph and BMW apparel, including lifestyle & riders gear, and full lines of apparel and gear from the hottest names such as REV'IT!, Schuberth Helmets, Scorpion Helmets & Jackets, Marsee, Olympia, Gerbings Heated Clothing, Vanson Leathers, ZTechnik, Remus Exhausts, Tour Master/Cortech, AVG Sport, Vega Helmets, GIVI & RKA Luggage, AutoCom, Formotion Clocks, Shoei Helmets, Nolan Helmets, Vemar Helmets, Bell & Fulmer Helemts, SIDI boots and much more.

Cliff Notes...

"We do offer more for the eye, as well as the technical riding experience. We are indeed a unique store for serious enthusiasts. I invite you to stop by and meet my rider-friendly associates—or browse the modern showrooms—also known regionally for their fine, vintage charm!"


Some fun 25th Anniversary Photos from 2008...view our Gulf Coast Euro Rider-Anniversary Bash & Bike Show


British USA
1210 College Avenue South Houston TX 77587
Phone: (713) 944-7951 Fax: (713) 946-4829